Publication in the Harvard Business Review

This article stops to question the globalization strategies employed by businesses, revealing that there are certain condition-sets where a globalization strategy can prove counterproductive.

The authors hone in on the strategic choices and determinant factors for successful internalization strategy: whether the expansion will actually pay off, and whether the business can draw on the kind of resources and competencies able to offset the cost of going global.

The authors also highlight how different industries face different globalization-related challenges.