Sustainability alone is no longer enough. Governance is what turns green ambition into measurable performance.
In “Governance is the New Green,” Peter Wirtz, Professor of Corporate Governance at emlyon business school, shares compelling research revealing that green ventures outperform competitors in the long term, but only when supported by robust corporate governance frameworks.
Drawing on extensive UK equity crowdfunding data, Wirtz and his co-researcher demonstrate that environmental commitments translate into stronger investor confidence and sustained returns when effective governance structures are in place. Without them, sustainability risks become little more than rhetoric.
As ESG scrutiny intensifies and investors demand accountability, this research reframes the conversation: governance is not a compliance exercise — it is a strategic advantage.
For founders, investors, and policymakers shaping the future of the UK’s green economy, this is essential reading.