Du fordisme au post-fordisme ou la nécessité de l’entreprise responsable – EURAM 2009

Sustained genealogical research has forged a certain degree of consensus on the historical roots of the concept of Corporate Social Responsibility [CSR] and its main forms [Heald, 1970; Blind, 1977; Carroll, 1999; Pasquero, 2005; Frederick, 2006; Capron and Quairel, 2007]. This paper goes a step further and tries to understand the deep reasons underpinning the widespread global wave on CSR.